Empower

Enabling Marketing of Products of Women Entrepreneurs

A common problem faced by women trained in crafts and existing artisans community was the lack of a marketing avenue to sell and promote their work. GMRVF wanted to fill this gap and create a platform that would pro-actively cater to the needs of these artisans. Thus was born, EMPOWER.

An unique initiative undertaken by the foundation, EMPOWER aims at enabling the women of Help Groups (SHGs) to make and market handmade products. The initiative focuses on products made by SHGs associated with GMRVF from various locations or other NGOs/artisans/groups engaged in handicraft production across the country.

Single Button Tote Bag

Rainbow Shopping Bag

Handbag with mobile pouch

Single Button Tote Bag

Eco-Friendly Jute Bag
Style-1

Tote Bag with Round Lace

Eco-Friendly Jute Bag
Style-2

Printed Ladies Handbag
Style-1

Eco-Friendly Jute Bag
Style-1

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Highlights

2015

Presence on other online stores – Snapdeal, Flipkart, Craftsvilla, etc

2013

Started own online store

2012

Set up Shop space at Parking area, Delhi Airport (later closed in 2016)

2011

Set up shop space at Hyderabad Airport, Arrival Wing

2009

Developed crafts training in other GMRVF locations

Started undertaking office stalls and bulk orders

2008

Set up shop space at Hyderabad Airport, Departure Wing

Started sourcing from other craft SHGs in Andhra Pradesh

2007

Trained women at Hyderabad in basic tailoring

Conducted specialized training in making jute and paper products

Empower also organises office sales and undertakes tailor-made orders from various corporate and individual clients from very small – less than 50 to over 5000 pieces.

Case Study

Education... A Ladder to Success!

When GMRVF started working with the government schools around the Rajiv Gandhi International Airport at Shamshabad, it was found that the SSC pass percentage in Mamidipally High School was less than 35%. Many interventions were taken up by Foundation to improve this. It started an After-School Learning Center to provide tuition support to the students with weak learning skills. Transport facility was provided to girls coming from nearby villages to reach their homes safely in the evenings after attending tuition classes. All the students of After-School Learning Center were provided with nutritious snacks every day for 3 months before the exams under the sponsorship of IT department of GMR Hyderabad International Airport Ltd. In the first year of GMRVF’s intervention the pass percentage increased to 67%. The teachers of the school were highly motivated with this increased pass percentage and started taking initiatives on their own to achieve better results. Their efforts coupled with continuous support from GMRVF’s resulted in continuous improvement in the SSC results and in the third year of intervention, the school achieved a pass percentage of 81%.

Progress of Pass Percentage in Mamidipally High School

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Community Services Wing

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